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Blake Dain

experience design

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Hyperfeel Launch NYC

September 2013 - New York, NY 

Client:  Nike

 

Production Design Director

 

For its Hyperfeel product launch, Nike commissioned a high-profile interactive arts installation. The resulting design collaboration launched on the streets of NYC during fashion week.  The exhibition was housed in a temporary structure, and visitors were invited to walk barefoot through a variety of experience-rich reactive corridors.  Guests' brain functions were monitored during the exhibit and translated into  digital media.

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