July 2012 - London, UK
To establish it's brand presence at the London 2012 Olympics, GE envisioned a large multifunctional space highlighting its latest technologies, as well as the company's many contributions to the games. The resulting Works Center incorporated multiple interactive showcases telling GE's brand stories. The space also hosted daily events in an executive viewing lounge/performance hall. The month-long activation included an interactive light sculpture, a public concierge station, and an animated media wrapper adapted to the facade of the 19th century architecture.