About Seven Penny
Seven Penny Creative is an immersive design studio specializing in brand activations, interactive installations, and theatrical environments. We solve the impossible: transforming ambitious creative visions into built experiences that audiences have never encountered.
Our name comes from a classic lateral thinking puzzle that requires seeing beyond the obvious and finding solutions others miss. That's our approach to experiential design - unlocking the unexpected connections.
Our Work
From immersive activations and product reveals to annual tech conferences and music festivals, we've designed experiences that have engaged hundreds of thousands of participants worldwide. We’ve created themed retail spaces, custom game environments, immersive technology showcases, stand alone kiosks, traveling shows, and one-of-a-kind brand experiences.
Our Approach
We combine theatrical storytelling with technical execution, creating physical spaces where narrative, interaction, and sensory design converge. From blue sky conversations to the final touches on opening day, we invent new forms of engagement and engineer them into reality. We work with agencies, brands, and studios who need surge capacity, specialized expertise, or creative vision that pushes boundaries. Whether developing concepts, creating detailed 3D design, or providing creative direction through installation, we integrate seamlessly with in-house teams and deliver on time, on budget.
Your Team, Expanded
Great partnerships fit like a glove. When you bring Seven Penny Creative onto a project, we adapt to your studio's rhythms - your software, your file naming conventions, your review processes. Need deliverables in Vectorworks instead of Rhino? No problem. Prefer Slack over email? We're there. Attending daily standups? We'll dial in. Our goal is to expand your team's capacity without creating friction. You get senior-level design thinking and execution that slots right into your existing workflows, delivered on your timeline, in your formats. Seamless collaboration, exceptional results.
Founded by Blake Dain
Blake brings 15 years of experience creating immersive environments for Nike, Meta, Google, Sanrio, GE, and dozens more international brands and entertainment properties. With roots in film and theater production and a background spanning architecture, interactive technology, and spatial storytelling, Blake founded Seven Penny Creative to focus on what he does best: inventing experiences that transform how audiences engage with brands.
And chopping campfire kindling.
FAQs
Seven Penny’s services?
1
We offer experienced creative support and technical expertise to make your project shine. From concept sketching to presentation renders, from big picture consultation through fabrication - we bring the wow factor that makes your show experience magical.
Which digital tools?
2
Seven Penny Creative is comfortable working in all major software platforms, and we tailor our deliverables to match your creative team’s workflow. We’re savvy producing sketches, renders, CAD, animations, interactive experiences - anything your project requires.
What makes us different?
3
We combine seasoned bespoke fabrication experience with radical creativity, bringing your project out-of-the-box concepts that we promise are buildable. We offer surge capacity solutions, full project contracting, tiered process involvement, and affordable day rates.
Where do we work?
4
We’re a Southern California-based studio with full hybrid capabilities. We will happily accommodate your office schedule and time zone, in person or virtually. We’re available for full time in-house work or remote creative services wherever and whenever you need us.
Let's Create Something Unforgettable
Ready to discuss your project? We’ve got some great ideas we’re excited to tell you about! Give us a buzz.
